Halloween has begun—earlier than ever. It’s not unusual anymore to see fall decor hit shelves before Summer is over. But this year, Halloween motifs began popping up in June for several brands, and even as early April with an online campaign from Home Depot called “Halfway to Halloween.” And once again, Starbucks has pushed up the rollout date of the Pumpkin Spice Latte (a true marker of Autumn beginning). It’s all because consumer behavior is encouraging it, though, with Halloween goods spending hitting a record high of $12.2B in 2023—a stark increase from the declining pre-pandemic spending for the season. Home Depot even notes some of their April releases sold out quickly, so what more proof is needed that Halloween is now a season, or more? (NPR)
📊 YPulse data: 13-39-year-olds in the U.S. planned to spend an average of $246 on Halloween in 2023
