Chick-fil-A is on its way to joining the streaming industry. Though this may come as a surprise to some, it won’t be the first non-entertainment brand to make a bid for streaming views, as brands like Lyft and Airbnb have already. And it wouldn’t even be the chain’s own first foray into entertainment, having previously released an animated series on its website. Chick-fil-A is reportedly looking at making primarily unscripted reality shows as of now—a business which “has shrunk in the past few years,” leaving open space for new titles. A gameshow is apparently first in the works, though it may later license content as well, but exact details remain unverified around launch timelines and titles. (Variety, Newsweek)
📊 YPulse data: 59% of 13-39-year-olds are interested in brands making movie / TV series content to use as advertisements
