Angel Reese is Reese’s latest brand ambassador. After her fans adopted the nickname “Reese’s Pieces,” the brand quickly jumped into the conversation. Following the viral tweet, she wore custom sneakers featuring a design inspired by Reese’s peanut butter cups (and her name) during a game—and from there, the collab began. But this isn’t the first time she’s partnered with a brand; she previously launched a line of shoes and apparel with Reebok, too. The initial drop features eight “Pieces” items, including t-shirts, hoodies, and hats. Two forthcoming releases will showcase a jersey and an additional eight-item apparel collection featuring the brand’s Reese’s Cups logo. (Bleacher Report)
📊 YPulse data: 66% of 13-39-year-olds would be more likely to buy products their favorite athletes promoted
