Coco Gauff is launching a clothing line at American Eagle. The collection recently launched as part of American Eagle’s fall marketing campaign and the brand is hoping to highlight the impact of Gen Z consumers and female athletes as a significant driving force in marketing. Featuring jeans, denim skirts, tops, and jackets, the collection aligns with the fall and back to school shopping season. Although athletes have been reaching younger audiences through brand partnerships for quite some time, female athletes have recently gained significant influence in inspiring Gen Z through social media (like Ilona Maher among other Olympians) and their entrepreneurial efforts. (Fast Company)
📊 YPulse data: 36% of 13-39-year-olds would buy a product that their favorite athlete promoted
