Netflix and Google are giving Emily in Paris fans fashion inspo to celebrate the new season. Through this collab, Netflix viewers can use Google’s Lens tech on their mobile devices to scan outfits worn by Emily, leading them to similar IRL items they can buy. Shoppable ads will also begin to roll out, allowing users to pause and engage with them directly on Netflix and shop designs featured in the show. This initiative follows Netflix’s ad-supported tier reporting significant growth, with a 34% increase in membership quarter-over-quarter. (Marketing Dive)
📊 YPulse data: 18% of 13-39-year-olds get fashion inspiration from TV shows
