Reebok is launching its own community fitness app.Other athletic brands like Lululemon, Fabletics, and Nike have launched wellness apps to connect with consumers digitally, and now Reebok is expanding it’s tech presence the same way. The app will offer “on-demand workouts, nutritional guidance, wellness content, workout tracking and GPS,” while also cultivating a sense of community among users through their shared interests in the brand and working out. But while users can connect with friends and join challenges with others, the $99 annual subscription fee may be a bit of a hurdle for young users. (Retail Dive)
📊 YPulse data: 40% of 13-39-year-olds use an app to help them with their workouts
