Gen Z is driving brand discovery on Pinterest.

Gen Z is driving brand discovery on Pinterest. Pinterest CEO Bill Ready recently said that Gen Z is the platform’s “largest and fastest-growing demographic” (and YPulse data showed teens are in fact growing users), which has prompted tons more brands to prioritize the platform to connect with its young users. In turn, more than half of Pinterest’s first-quarter ad spend in 2024 came from shopping—and Pinterest has since expanded its shopping functions. Many brands are seeing significant success from this approach: Luggage brand Beis saw a 700% rise in revenue from Pinterest over three months this year as they began teasing new products on the app. Just this week, we told you about Amazon’s partnership with Pinterest to simplify in-app shopping, which has also already led to an increase in outbound clicks. (Modern Retail)

📊 YPulse data: 23% of 13-39-year-olds currently use Pinterest