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GameSquare, a gaming and entertainment firm backed by the Dallas Cowboys, is launching a new football show called NFL 4 The Fans Live.

Aug 09 2024

GameSquare, a gaming and entertainment firm backed by the Dallas Cowboys, is launching a new football show called NFL 4 The Fans Live. The creator-led roadshow for the 2024-25 NFL season will blend in-person and streamed content featuring players, fans, and influencers in various segments to attract fan engagement. The multi-city series is aiming to capitalize on the digital growth of the NFL, driven by the rise of NIL deals and the success of YouTube’s NFL Sunday Ticket. GameSquare, which acquired FaZe Clan, is gearing up to make this roadshow a key part of the NFL’s expansion. (Tubefilter)

📊 YPulse data: 43% of 13-39-year-olds follow the NFL

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