Barrel jeans went from the butt of many jokes to one of this year’s biggest fashion trends. Initially met with mixed reactions due to their oversized, curved design, the jeans gained popularity as young consumers embraced relaxed fits post-pandemic. Brands like Citizens of Humanity pioneered the style, and others including Levi’s, Madewell, and Everlane followed suit, adapting the silhouette with their own unique spins. The barrel jeans’ rise is supported by celeb endorsements and, of course, fashion bloggers on socials. Now, brands are expanding their collections to include more voluminous, flattering fits that appeal to a broad range of body types. (Sourcing Journal)
📊 YPulse data: 52% of 13-39-year-olds agree, “My fashion sense is highly influenced by social media”
