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TikTok is hoping to relaunch its European shopping push.

Jul 31 2024

TikTok is hoping to relaunch its European shopping push. In the U.K., TikTok has become the second-largest online retailer for beauty and wellness items. But the feature had previously been removed in Europe due to operational hurdles and limited consumer interest when it first introduced the feature back in 2022. However, TikTok is re-launching in-app shopping features in Spain and Ireland, as its catalog of more than 15M sellers sees a pick-up on in-app spending. (Social Media Today)

đź“Š YPulse data: 11% of European 13-39-year-old TikTok users use TikTok Shop

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