Team USA rugby player Ilona Maher excels in her sport—and on TikTok. Maher is part of a group of Olympic athletes on TikTok that create relatable content and capture viral moments during the Olympic Games. She’s gained viral fame on the platform, currently boasting 1.6M followers, and has shared motivational videos, reviews of the cardboard beds, and a fashion haul narrated in a style reminiscent ofLove Island. Her rise to prominence began during the Tokyo Olympics, thanks to her engaging content. Now, three years later, she has firmly established herself as one of the leading influencers in the Olympic Village. (The Cut)
📊 YPulse data: 15% of 13-39-year-olds follow Olympic athletes on social media
