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eBay hosted a livestream shopping event for the finale of Love Island 2024.

Jul 31 2024

eBay hosted a livestream shopping event for the finale of Love Island 2024. Following the success of its first live event with Katherine Ryan two months ago, eBay launched the first Love Island Live last Monday. The “buy it now” feature of the livestream event allowed fans to buy some iconic pre-loved looks from British Love Island stars like Joey Essex and Molly Smith. Livestream shopping is still relatively new in Western Europe, but more brands are embracing the trend to engage with young consumers—many of whom are interested in giving it a try. (FashionNetwork)

đź“Š YPulse data: 60% of European 13-39-year-olds are interested in livestream shopping

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