Gap is teaming up with Madhappy for a ’90s-inspired collection. The new collection will feature styles, graphics, and washes inspired by previous archival designs, linked to Gap’s historic “Individuals of Style” campaign from 1988 to 1996. Madhappy and Gap are showcasing a diverse group of celebrities, including Devon Lee Carlson and 070 Shake, along with Ottawa Kwami, Reign Judge, Stella Lucia Deopito, and Eera, who embody authenticity and positivity. And some TikTok creators have begun receiving mystery boxes filled with unreleased products, increasing excitement for the upcoming collection ahead of its launch. (WWD)
📊 YPulse data: 30% of 13-39-year-olds are willing to pay more for limited-edition products
