Vans’ “Always Pushing” campaign is taking a “new approach to storytelling.” The brand says the latest campaign seeks to empower young gens by celebrating collaborations between athletes and artists. They will be releasing a series of experiences and products throughout the summer and fall, all centered around this theme. This is coming shortly after reports of earnings dropping 26% in VF Corporation’s (also owner of Timberland and The North Face) recent quarter, and the company is pushing forward in an effort to reposition itself for success. The first event will be The Bunt Jam, a music and skateboarding festival taking place in Toronto with brand sponsorships from Monster Energy, Thrasher, Dickies, and more. (Marketing Dive)
📈 YPulse reported: Gen Z and Millennials wish brands would create more experiences for them to connect with
