Hellman’s is hosting a one-day Parisian French fry pop-up in NYC. Between the Paris Olympics and the upcoming season of Emily in Paris, the brand thought it was time to bring more French culture to the mainstream: dipping fries in mayo. This will be the only dish available at Le Café Hellmann’s, though there will be a few styles of mayonnaise to choose from. And there will of course be limited merch—the first 300 guests will get a branded Hellmann’s beret—and live music to set the mood. And as a nod to the show, anyone with an ID to prove their name is Emily will be welcomed to a VIP section—talk about exclusive! (Food & Wine)
📊 YPulse data: 22% of 13-39-year-olds are interested in attending a pop-up restaurant
