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Gen Z is treating pimple patches as accessories.

Jul 25 2024

Gen Z is treating pimple patches as accessories. The stigma surrounding acne is slowly fading for the youngest gens, replaced by a trend of self-acceptance and creativity around skincare. The global pimple patch market is expected to grow from $184B in 2024 to $407B by 2035, driven heavily by Gen Alpha’s skincare obsession. Companies offering colorful, fashion-forward designs (most notably, Starface) have the appeal of not only concealing imperfections but being an addition to their look. And dermatologists confirm that these patches actually do more than just hide pimples—they also reduce their size, moisturize the skin, and combat scarring. (Head Topics)

📊 YPulse data: 29% of 13-17-year-olds use pimple prevention products

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