Roblox is adding advanced analytics tools for creators (meaning more earnings!). These enhanced analytics will allow creators to optimize their revenue and gain valuable insights into their content’s performance. They will also enable creators to break down their work into specific categories, analyze user behavior, and use this data to inform their future creations. Roblox is also launching a new tool that tracks “qualified plays,” which are players who engage more than the standard player within the gaming world. This will allow creators to discover similar experiences to theirs and analyze user engagement patterns. The new analytics tools will benefit brands too, who will be able to use them to streamline their campaigns on the platform and better understand user engagement. (Tubefilter)
📈 YPulse reported: Brands should be tapping the talent of Gen Z metaverse designers to help make digital goods
