Is Spotify becoming a social media platform? Spotify has recently rolled out the ability to leave comments on podcast episodes, sparking interest among users who have been seeking more interactive ways to engage on the platform. If this is an indication of the direction the brand is heading, it’s possible that users will not only be able to comment on podcasts, but also create their own posts soon. This move could be a game-changer for Spotify, helping to differentiate it from competitors like Apple Music and solidifying its position as a unique player in the social media landscape. However, it remains to be seen if Spotify is actually aiming to expand commenting beyond podcasts and transform into a full social media platform. Though, its listening metrics have already made it a shareable kind of “status symbol” on socials according to some. (Uproxx)
📊 YPulse data: 53% of 13-39-year-olds regularly use Spotify to listen to music
