Apple’s VR headset is now available in Europe—but young people aren’t running for it.

Apple’s VR headset is now available in Europe—but young people aren’t running for it. Apple’s Vision Pro VR headset was released in the U.K. and Europe last Friday. Unlike other Apple products though, very few people were queuing in front of the stores. The headset’s hefty £3,499 price tag might defer many young consumers to buying it, but it’s also a reflection of the fact that the technology hasn’t been met with demand yet. Apple aimed to boost interest for the VR market with the Vision Pro VR, but it’s sold fewer than 500K units so far. (BBC)

 📊 YPulse data: 10% of European 13-39-year-olds own a VR headset