Snapchat campaigns are increasing audience interest in new TV shows and movies. According to Samba TV, Snapchat’s advertising platform offers a distinct reach compared to traditional TV promotions: 79% of Snapchat impressions are served to households that were not previously targeted by TV ads. TV ads. Data from Samba TV and Snap also showed a third of tune-ins generated by Snapchat were from new viewers who had not previously been exposed to the promoted content. And viewers who saw entertainment ads on Snapchat exhibited an 84% increase in plans to watch a show. While this doesn’t necessarily mean that all these users will ultimately tune in, it does suggest Snap’s ads have a significant impact on its young users. (Social Media Today)
📊 YPulse data: 50% of 13-39-year-olds say social media influences them to watch a new show
