The success of music in the metaverse is evolving. Music artists venturing into virtual worlds to boost their music promotion and attract new fans is not a new phenomenon. But more and more, this integration is not only driving fan engagement but also substantial profits for artists. Even older artists like Metallica have recently partnered with Fortnite, adding their extensive music catalog and a custom racing track to the game, as well as a Metallica-themed area on the battle royale map. For many gamers, discovering new music through these platforms is a top priority. Music companies are recognizing the immense potential for profit and recognition by transforming passive listening habits into interactive and exploratory experiences. (Digiday)
đź“Š YPulse data: 30% of 13-17 and 43% of 18-24-year-olds say video games have influenced the music they listen to
