In other Olympic news, Corona Cero is the Games’ first beer sponsor. Thanks to alcohol-free beverages, alcohol makers like AB InBev—the producer of Corona Cero—can bypass advertising rules for alcohol. And despite non-alcoholic drinks still being a small segment of the market, it’s showing significant growth—especially among young people. As a result, more alcohol-free brands have developed partnerships with global events lately. Heineken 0.0 did that with the UEFA Europa League, and now Corona Cero is one of the main sponsors of the Paris Olympics. (Fortune)
📊 YPulse data: 22% of European 18-39-year-olds drink non-alcoholic beer / wine
