Gen Z and Millennials are increasingly interested in traveling to Asia. Interest in international travel has surged since mid-2022 thanks to eased travel restrictions. Now, according to Hopper’s trend report, in 2023, young people checked prices for Asia 50% more often than pre-pandemic. Thailand is a top choice, but many other Asian destinations are also popular. Trip.com released its 2024 Best Asia 100 lists, featuring top restaurants, nightlife spots, hotels, and destinations based on user reviews and sales. The top 25 destinations include Bangkok, Beijing, Singapore, Tokyo, and others across China, Japan, South Korea, and Malaysia. (Thrillist)
📊 YPulse data: 45% of 13-39-year-olds would rather go to a lesser-known dupe of a popular travel destination than a popular, well-known destination
