While Millennials loved their Instagram-ideal vacations, the most popular locations are losing their appeal for young travelers. Enter dupe destinations: hidden gems offering similar vibes to popular spots but with fewer tourists and usually a more authentic experience of the country or local life. The allure of discovering culturally rich and unique locales has sparked a trend that’s reshaping how young people travel— inspired by their fave shopping trend. YPulse predicted the Dupe Mindset trend would spread beyond products this year, and dupe travel is clearly taking off. According to travel tech giant Expedia, dupe destinations are one of the...
3/20/24
Travel Report
The majority of Gen Z and Millennials are gearing up for travel this year—and more than last ye...
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