The latest Instagram dating trend is a “no launch” on your relationship. Following the “hard launch” and “soft launch” trends, a less common approach to relationship announcements is to avoid posting about your partner altogether. It staves off any public recognition or acknowledgment of your partner, and instead opts for complete silence on social media. This is not necessarily a new approach, as it’s been done by celebrities and of course older generations for years. But the idea of a “no-launch” has been trending particularly for benefiting new relationships that are in their early stages and want a solid foundation before everyone is in the know—if they ever will be. (Mashable)
📊 YPulse data: 62% of 13-39-year-olds agree, “I don’t want to share my relationship on social media”
