Walmart Realm is the retail giants’ newest immersive shopping platform. Walmart has teamed up with Emperia to revolutionize consumers’ shopping experiences with a new platform that bridges the gap between inspiration and purchase. The platform offers immersive virtual environments where consumers can explore and shop products directly within the virtual setting. The virtual store features three distinct spaces, curated by popular online creators Mai Phammy, Nava Rose, and Makenzie and Malia, showcasing a range of products from home goods, fashion, and beauty that can be purchased online. (Retail Dive)
📊 YPulse data: 54% for 13-17-year-olds say they’d like it if brands created virtual try-ons and immersive shopping experiences
