A new wave of content creators is shedding light on the fashion manufacturing process. By sharing behind-the-scenes footage of factories and rating popular brands based on their suppliers, channels like Glass Factory are gaining big followings by offering a unique view into the world of materials and product quality, giving audiences a deeper understanding of what goes into the making of their favorite fashion items. One foresight analyst even says because of a shift in understanding of value as a means of defining a brand’s status, “you could say that knowing is the new owning.” By showing the process of building a fashion brand, these creators are also inspiring viewers to believe that starting their own clothing line is not an unattainable dream. (Vogue Business)
📊 YPulse data: 31% of 13-39-year-olds say social media posts by fashion media or brands influence the clothing items they buy
