TikTok is celebrating creators for Asian American Pacific Islander Heritage Month. A recent study from Oxford Economics found 57% of AAPI small and medium-sized businesses on TikTok have stated that the app plays a vital role in their marketing efforts—93% of these businesses say TikTok has enabled them to connect with new and diverse audiences in the U.S. Annually, the app’s Visionary Voices list shows creators on the platform who celebrate and highlight their heritage, aiming to acknowledge the cultural influence marginalized creators bring to the platform. (NBC News)
đź“Š YPulse data: 47% of 13-39-year-olds people of color feel TikTok offers entertainment that is inclusive and diverse, compared to 40% of White / non-Hispanic youth
