Poppi partnered with Alix Earle for Coachella this year—and young people are obsessed. Only a small number of brands are willing to invest in a personalized experience centered around a specific creator. However, doing so can also set them apart from the multitude of other branded experiences available. This is precisely what Poppi accomplished this year by teaming up with popular influencer Alix Earle. The brand fully decked out its “Coachearlea” residence with a variety of amenities, including stocked fridges with the drink and vibrant tinted windows. Earle, known for her staple “get ready with me” videos, is also promo-ing the new Poppi flavor in all of her TikToks getting ready for festival activities each day. (LinkedIn, TikTok)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
