Cash App is thriving among young consumers. The app has been trying to connect with younger audiences with features like letting adults sponsor accounts for teens within their families. Not only does the app offer a variety of payment services, but it also lets users buy stocks and bitcoin. Its parent company Block is also the owner of Afterpay, utilized by over 20M annually—and many of its users are young consumers who prefer Afterpay because they are wary of the harmful debt cycles associated with credit cards. (CNBC)
📊 YPulse Brand Tracking data: Cashapp is 13-17-year-olds’ sixth coolest brand in 2024
