Speaking of snacks, Pretty Little Thing x Krispy Kreme is the latest fun food collab in the U.K. Pretty Little Thing is known for its Instagrammable marketing and is living up to its reputation with a new limited edition of Krispy Kreme’s donuts. The main piece of the pretty all-pink donught collection is a “Pretty Little Unicorn”—yes, they’re still a thing. From McDonald’s x Frank’s RedHot to Burger King x One Piece, there have been several noticeable food collabs lately in Western Europe—they’re always a great way for brands to get talked about among Gen Z. (Marketing Beat)
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