A games festival is opening temporarily in a London museum. The Somerset House in the British capital is opening “Now Play This” next month, an event entirely dedicated to games explicitly targeting adults. Alongside live events, participants will be able to play different “inventive games that draw from the world we live in.” In our Kidulting trend report, YPulse recently dug into the topic of young adults playing games and found a whopping 88% of European 25-39-year-olds play with games or toys. (Time Out)
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