Consumer demand for chewing gum has decreased a great deal. As the COVID-19 pandemic made mask wearing a full-time affair, global gum sales have been 32% lower compared to 2018, causing some companies to even exit the market. But the industry is also facing challenges due to consumers seeking to limit sugar intake and choose more natural ingredients. Brands like Mars are taking a different approach to gum-chewing by including ingredients like green tea and vitamin B in an attempt to emphasize wellness—especially for Gen Z, who are always looking for ways to consume healthier treats. (Fortune)
📊 YPulse data: 64% of 13-39-year-olds say “Any product can be considered wellness”
