A new survey reveals that 48% of adult TikTok users have never posted their own video. The Pew Research Center found that many people prefer to consume content rather than create it, and this trend holds true across various platforms like YouTube and TikTok. The study also found that the “1% rule” in social media remains relevant today: the idea that only 1% of people create content, 10% engage with it, and the rest simply view it. A third of U.S. adults use TikTok, with the 18-34-year-old demographic leading at 56%, but even those users are just as likely to be passive consumers. (Tech Crunch)
📊 YPulse data: The number one reason 13-39-year-olds visit TikTok is for entertaining content
