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This is Why Young People Visit Each Social Platform

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Gen Z and Millennials are visiting each of their most-used social media platforms for different reasons, and brands should factor that into their social strategies…

TL;DR

  • Gen Z and Millennials have very different reasons for visiting each social platform—and brands need to understand each
  • They want entertaining and mood boosting content form TikTok, Snapchat, Facebook, and YouTube
  • Pinterest is the ultimate hub for inspiration and Instagram is a top space for finding brands / products, showing these still image-forward platforms are super brand friendly
As Gen Z and Millennials actively engage with an average of six social media platforms, YPulse’s TikTok Effect trend research shed light on a pivotal revelation—over eight in 10 young consumers agree: “I go to different social media platforms for different reasons.” So while brands are competing for their divided attention on each, it’s important to...

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