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This is Why Young People Visit Each Social Platform

Gen Z and Millennials are visiting each of their most-used social media platforms for different reasons, and brands should factor that into their social strategies…

Written and Edited by the YPulse Editorial Team

Nov 13 2023
North America

KEY TAKEAWAYS

Gen Z and Millennials have very different reasons for visiting each social platform—and brands need to understand each
They want entertaining and mood boosting content form TikTok, Snapchat, Facebook, and YouTube
Pinterest is the ultimate hub for inspiration and Instagram is a top space for finding brands / products, showing these still image-forward platforms are super brand friendly

As Gen Z and Millennials actively engage with an average of six social media platforms, YPulse’s TikTok Effect trend research shed light on a pivotal revelation—over eight in 10 young consumers agree: “I go to different social media platforms for different reasons.” So while brands are competing for their divided attention on each, it’s important to know exactly what young people want to see when they open an app. For brands, this means that content can’t be one-size-fits-all across platforms—being entertaining, wholesome, product-forward, or offering inspiration fits best on some more than others. When we ask 13-39-year-olds in our latest...