U.K.-based nail brand Nail Inc. and McDonald’s have teamed up to launch a limited-edition nail collection. Inspired by the Big Mac, it includes “Ketchup” and ”I’m Lovin It” nail polish, press-ons, and stickers in fries and burger packaging. YPulse data shows that 57% of young Europeans are interested in brands exploring branded merchandise outside of their industry. (WWD)
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