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Gen Z is exerting its buying power and approaching finances differently than previous gens. 

Gen Z is exerting its buying power and approaching finances differently than previous gens. More than 50% of the global population is currently under 30-years-old, but rising global inflation has made it difficult for Gen Z to afford just about anything in their adulthood. And as they have never experienced a normal financial sector, they may not trust or engage with traditional banking and investment options to protect what money they do have. Gen Z continues to question the significant differences in how other gens spend, make, and invest their money—but one financial advisor says their value for transparency will be beneficial. (World Finance)

📊 YPulse data: Personal savings advice is the top kind of educational info 13-39-year-olds want from their investment companies

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