Gen Z has coined terms like “loud budgeting” and “doom spending,” rebranding money management. This gen faces financial challenges such as a cost-of-living crisis and a daunting housing market, leading to anxiety about how much money they actually have—but call it “money dysmorphia.” With a lack of proper financial education in schools, young people are turning to social media, particularly TikTok, for advice on managing their finances. They’re being fed a variety of suggestions: “cash stuffing” to budget through cash only, “soft saving” to spend on life now, and more renamed ideas for existing financial practices. (The Guardian)
🔍 YPulse Trend Predictions: You can expect more Gen Z rebranding of everyday life this year
