Gen Z is mainly getting breaking news from TikTok and Instagram.The percentage of Gen Z accessing news via TikTok has increased to 32% in 2023. This trend led news publishers like CBS News to embrace TikTok’s green screen format to engage with its audience. Gen Z often trusts independent creators more than larger organizations, however with the rise of user-generated content, there continues to be discourse on where the most authentic and trustworthy news is coming from. YPulse data shows social media is the number one source that Gen Z uses for news and up-to-date information. (Digiday)
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