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What Platforms are Gen Z and Millennials Getting News From?

Gen Z and Millennials are getting their news from social media the most—but there’s a deeper story when it comes to their trust in it…

Written and Edited by the YPulse Editorial Team

Jun 26 2023
North America

KEY TAKEAWAYS

The majority of young consumers are following the news this year—up +10pts from a major pandemic dip
Social media is the top place Gen Z and Millennials are getting news and up-to-date information
Gen Z is more likely to get their news from YouTube while Millennials are more likely to get it from Facebook

Despite acknowledging the persistent issue of fake news, Gen Z and Millennials are actively following the news and expressing confidence in the accuracy of the sources they choose. After a significant decline in news consumption during and following the pandemic, there has been a recent resurgence among Gen Z and Millennials. In fact, in 2023, young consumers are +10 points more likely to be following the news compared to 2022. And as such, it’s important to know exactly where they’re getting this news—especially for media brands looking to connect with them in light of their renewed commitment to staying in-the-know. ...