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What Platforms are Gen Z and Millennials Getting News From?

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Gen Z and Millennials are getting their news from social media the most—but there’s a deeper story when it comes to their trust in it…

TL;DR

  • The majority of young consumers are following the news this year—up +10pts from a major pandemic dip
  • Social media is the top place Gen Z and Millennials are getting news and up-to-date information
  • Gen Z is more likely to get their news from YouTube while Millennials are more likely to get it from Facebook
Despite acknowledging the persistent issue of fake news, Gen Z and Millennials are actively following the news and expressing confidence in the accuracy of the sources they choose. After a significant decline in news consumption during and following the pandemic, there has been a recent resurgence among Gen Z and Millennials. In fact, in 2023,...

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