Hilton Hotels is expanding its presence into the metaverse. The collaboration, which takes place in Paris Hilton’s virtual “Slivingland” aims to engage with a wide digital audience and provide unique perks to Roblox users. Hilton’s first venture into the metaverse connects to real world bonuses: visitors who explore the virtual world hotels can even acquire loyalty points and benefits that can be used IRL. YPulse’s Where is the Metaverse? trend report data shows nearly eight in 10 virtual world gamers have or are interested in participating in a brand event in their virtual world. (Tubefilter)
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