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Primark is launching its first adaptive lingerie collection. 

Jan 24 2024

Primark is launching its first adaptive lingerie collection. The four-piece collection includes key adaptations such as easy closures, magnetic clasps, and the use of Velcro to best address the challenges faced by wearers with disabilities. The move follows research revealing that three in five differently-abled people in the U.K. struggle to find clothes that make them “happy and comfortable.” Last summer, Victoria’s Secret launched an adaptive collection, too, showing more brands are committing to creating ability-mindful products. (FashionUnited)

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