Peloton is partnering with TikTok to expand its reach beyond its fitness ecosystem of bikes and treadmills.

Peloton is partnering with TikTok to expand its reach beyond its fitness ecosystem of bikes and treadmills.The initiative #TikTokFitness Powered by Peloton will offer classes that do not require expensive Peloton equipment as part of the brands effort to overcome entry barriers, such as high costs, to attract new customers. YPulse’s Health and Fitness report told you Gen Z is opting for social media platforms over seeking guidance from fitness instructors and coaches IRL—and TikTok is already a primary source for health and wellness information among these gens. (Marketing Dive)