Gen Z is driving Pinterest’s recent success. Pinterest recently released its year end predictions for 2024 trends, and Gen Z is behind a lot of them, showing their impact on the platform. Now, Pinterest’s popularity is growing—with over 482M monthly active users in the third quarter of 2023—and the young gen makes up 40% of that. Unlike other platforms, Pinterest is seen as a “place of solace” where users can explore and find inspiration without the pressure of competition or comparison. While the site is still smaller compared to other social media giants, YPulse data shows it’s become significantly more popular among teens looking to express their creativity and personal identity. (Wired)
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