Gen Z—despite their young age—is already anxious about looking older. 

Gen Z—despite their young age—is already anxious about looking older. But instead of focusing on correction, this gen prioritizes prevention and opts for beauty products with anti-aging benefits. TikTok and Instagram have played a role in fueling this trend, as people spend more time looking at their own faces and comparing themselves to others. While young people prioritize body positivity and authenticity, they are also concerned about achieving perfection because of filters and the emphasis on anti-aging in beauty routines. YPulse’s Personal Care and Beauty Shopping report shows skincare is big part of self-care routines for Gen Z, who prefer it to bold makeup for their daily looks. But, there is a lack of long-term research on the effects of anti-aging treatments on a younger demographic, so whether it’s really benefitting them is unknown. (CNN)