Vera Bradley is making a major comeback with Gen Z. During the early and mid-2000s, brightly colored and paisley patterned Vera Bradley bags were inescapable and adored among high school and college students. But as Gen Z grew into their own style, they deemed Millennial fashion cheugy. However, the preppy staple is making a triumphant return with young consumers (proving style is a cycle). The brand is currently trending on TikTok as creators are seen showing off their favorite Vera Bradley prints from their youth. YPulse told you the future of fashion has everything to do with nostalgia, and young consumers’ love for Y2K style doesn’t seem to be going away anytime soon. (Daily Mail)
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