Gen Z is helping Pinterest break records. The platform just reported its highest monthly active users ever earlier this week at 482M in the third quarter and say Gen Z are the fastest growing and most engaged users. Following the strong quarterly performance, Pinterest’s stock rose 17% on Tuesday alone. And after the recent launch of Direct Links, which take users directly from their vision boards to a retailer’s website in just one click, brands are expecting to see an influx of benefits from the app—especially since Meta and Amazon have reported strong digital ad revenue this quarter. YPulse just told you how Pinterest usage is up for Gen Z teens—and the top posts they make on the app have to do with brands and products. (Gizmodo)
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