Newsfeed
More →

Gen Z hates answering phone calls, so the U.K. adjusted its survey method for stats on the economy. 

Gen Z hates answering phone calls, so the U.K. adjusted its survey method for stats on the economy. The British Office for National Statistics (ONS) used to call people to ask questions related to employment and collect data. But it realized the method simply wasn’t working with Gen Z, who weren’t picking up the phone to answer the calls. The ONS concluded it had to tweak its methodology to better reach young people and get more accurate data. (Reuters)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?