Miffy the Bunny, a Dutch children’s book character, is a viral aesthetic icon. In the last year, searches in America for Miffy have increased by over 200% as the character becomes commonplace in accessories, home décor, plushies, and more—as seen on viral social media posts. And while Miffy comes from children’s stories in Europe, the consumers of these products are young adults and adults who feel the bunny brings joy into their lives. Plus, Gen Z loves to be ahead of the trend—Miffy is still somewhat hard to find in the U.S. and isn’t as well-known as other kawaii characters, which makes the merch even more exciting to show off. YPulse’s Playtime trend report showed how Millennials’ interest in toys shifted the offerings in the industry, and Gen Z appears to be looking for similar products, but perhaps for different reasons. (New York Times)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
