Netflix is planning to open two “Netflix Houses,” an IRL location for brand experiences. While it’s still unknown where the two brick and mortars will be or when they’ll open, these Disney store-esque locations are set to include retail, dining, and entertainment all in one spot. The streaming giant knows fans are obsessed with its movies and TV shows and often build communities around popular streams, and soon they’ll have a unified place to immerse themselves in the content they love. YPulse research shows Gen Z and Millennials are interested in more branded experiences like this one—especially ones that bring content from behind their screens to real life. (NPR)
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